Channel Marketing Manager (B2B Tech)

TL;DR

Channel Marketing Manager (B2B Tech): Responsible for planning and executing partner marketing programs that drive awareness, demand, and pipeline through hirify.global's partner and alliance ecosystem with an accent on building and managing co-marketing programs with key partners, MSPs, distributors, and alliance partners. Focus on localizing global campaigns, managing MDF allocations, and tracking campaign effectiveness and ROI.

Location: Remote

Salary: $103,300—$147,500 CAD

Company

hirify.global is a global market leader in data resilience, providing data backup, recovery, portability, security, and intelligence solutions.

What you will do

• Develop and execute quarterly partner marketing plans aligned with revenue goals and sales priorities.
• Build and manage co-marketing programs with key partners, MSPs, distributors, and alliance partners.
• Localize and amplify global campaigns to suit the Canadian market.
• Collaborate with field marketing, digital, and product marketing teams to create campaign assets and enablement tools.
• Track and report on campaign effectiveness and ROI.
• Manage MDF allocations and ensure compliance with program requirements.

Requirements

• 5+ years of experience in channel, partner, or field marketing within the B2B tech or SaaS industry.
• Strong understanding of the Canadian IT channel landscape.
• Proven experience running successful joint marketing programs that drive measurable pipeline.
• Excellent project management, communication, and stakeholder engagement skills.
• Comfortable working cross-functionally in a matrixed environment.
• Experience using Salesforce, marketing automation (e.g., Marketo), and partner portals.

Nice to have

• Bilingual (English/French) is an asset but not required.

Culture & Benefits

• Equal opportunity employer that does not tolerate discrimination.
• Confidential handling of all personal data collected during the recruitment process.