3 days ago
Sr. Demand Generation Manager
146 000 - 204 425$
Вакансия напрямую с сайта из расширенного списка "глобальных компаний для русскоязычных специалистов" - туда входят компании с восточно-европейскими корнями.
Обычно нужен английский ~B2 и локация вне РФ/РБ (и/или ИП). Может требовать VPN для доступа
Описание вакансии
Текст:
TL;DR
Sr. Demand Generation Manager: Developing integrated marketing programs that increase pipeline growth across all channels, supporting
' explosive growth with an accent on strategy and execution of globally integrated campaigns. Focus on campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns.Company
is the data and AI company, with more than 10,000 organizations worldwide relying on its Data Intelligence Platform to unify data, analytics, and AI.
What you will do
- Own the global integrated demand generation campaign strategy and audience engagement through collaboration with marketing teams.
- Shape the strategic direction for the overall campaign and execute integrated marketing plans across various tactics.
- Work with the creative team to provide campaign concepts and deliverables for full-funnel, multi-channel campaigns.
- Ensure messaging is consistent with target markets, personas, and use cases aligned with company priorities.
- Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team.
- Measure and monitor sales funnel activity, making recommendations to address coverage gaps, including working closely with the SDR teams.
Requirements
- 7+ years of professional experience, of which 5+ years of experience in demand generation in a high-growth SaaS startup.
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
- Expert in end-to-end campaign development, execution, and measurement.
- Proficiency in marketing automation systems (Marketo) and ability to navigate Salesforce.
- Ability to interpret data, create insights, and translate them into applicable changes.
- Strong project management skills.
Culture & Benefits
- Comprehensive benefits and perks.
- Committed to fostering a diverse and inclusive culture.
- Hiring practices are inclusive and meet equal employment opportunity standards.