Senior Product Marketing Manager (Security and Governance)

TL;DR

Senior Product Marketing Manager (Security and Governance): Driving go-to-market strategies for hirify.global’s security, compliance, and governance solutions with an accent on positioning hirify.global as a trusted partner for IT and security leaders. Focus on translating complex security concepts into compelling business value, leading product launches, and optimizing adoption strategies.

Location: Currently, we are only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Salary: $138,600—$187,500 CAD

Company

hirify.global is a global community of bold visionaries and resourceful doers who are shaping the future of work.

What you will do

• Develop expertise in security and IT buyer personas, understanding their pain points and decision-making processes.
• Craft compelling messaging and business outcomes that articulate hirify.global’s security and content access governance value.
• Track and analyze pipeline, adoption, and retention metrics, sharing insights to improve business outcomes.
• Drive product launches and new feature rollouts, collaborating with Product, Sales, and Marketing teams.
• Develop go-to-market strategies for hirify.global’s security solutions, including pricing and packaging implications.
• Create sales enablement assets (e.g., battlecards, pitch decks, FAQs, competitive insights) to engage security-conscious buyers.

Requirements

• 5+ years of experience in product marketing or related roles, ideally in B2B SaaS with a focus on security, compliance, or IT audiences.
• Strong understanding of security, compliance, and governance trends, with experience marketing to IT and security decision-makers.
• Proven success in product launches, driving adoption and market penetration for new solutions.
• Exceptional ability to translate technical security concepts into clear, compelling narratives.
• Experience developing sales enablement materials that drive measurable engagement and revenue impact.
• Strong cross-functional collaboration skills with Product, Sales, and Marketing teams, with an analytical mindset.

Nice to have

• Familiarity with SaaS security frameworks, compliance regulations (e.g., SOC 2, GDPR, HIPAA), or governance best practices.
• Experience in both product-led and sales-led go-to-market motions.
• Background in fast-paced, high-growth environments, managing multiple priorities.

Culture & Benefits

• Virtual First model combines the autonomy of a distributed workplace with the power of human connection.
• Competitive medical, dental and vision coverage.
• Flexible PTO/Paid Time Off policy.
• Parental benefits including: Parental Leave, Fertility Benefits, and Lactation support.
• Mental health and wellness benefits.