Senior Marketing Operations Manager (Account Based Marketing)

TL;DR

Senior Marketing Operations Manager (Account Based Marketing): Driving Account Based Marketing performance through data excellence and sophisticated account intelligence within the organization with an accent on ABM campaigns, MQA targeting processes, and leveraging our ABM technology stack. Focus on optimizing campaign performance, maintaining account data quality, and implementing advanced ABM orchestration strategies.

Company

hirify.global is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations.

What you will do

• Oversee strategic and operational initiatives focused on Account Based Marketing, including MQA identification, targeting, and nurturing to drive ABM performance improvements.
• Collaborate across marketing and sales teams to structure ABM-related challenges, conduct account analysis, and drive to solutions through a rigorous, data-driven ABM process.
• Create and manage detailed project plans for ABM initiatives with clearly defined deliverables and resources, coordinate ABM work streams and dependencies, track and communicate progress on account engagement metrics.
• Solve complex ABM campaign and account quality challenges with significant business impact.
• Provide strategic input on ABM technology and account data decisions, explaining complex ABM concepts and influencing others to adopt account-centric marketing approaches.
• Ensure effective coordination between ABM tools, marketing automation, and CRM systems.

Requirements

• Experience with Account Based Marketing platforms and strategies, particularly 6sense for account identification and intent monitoring.
• Technical proficiency with Salesforce.com for ABM data management and sales-marketing alignment.
• Understanding of MQA processes and account-based lead scoring methodologies.
• Experience with website personalization tools (Mutiny preferred) for account-based experiences.
• Excellent analytical and problem-solving skills with strong attention to data accuracy and quality.
• Excellent spoken and written English with exemplary communication skills.

Culture & Benefits

• The Marketing Operations team at hirify.global serves as the backbone that enables the entire Marketing organization to function efficiently and effectively.
• Supporting Marketing with best-in-class technology, data, and process.
• Transforming marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion.