Director of Marketing

TL;DR

Director of Marketing (Web3): Leading product and performance marketing functions to drive self-serve and enterprise growth with an accent on pipeline generation, product positioning, and multi-channel strategy. Focus on long-term go-to-market strategies, community marketing, and brand marketing initiatives within the blockchain space.

Location: Global remote company with an HQ in Miami, Florida.

Salary: $183,600 - $204,000 per year.

Company

hirify.global is a cloud-based infrastructure company that powers the blockchain ecosystem.

What you will do

• Lead go-to-market strategies and oversee Growth and Product Marketing Teams to achieve targets.
• Drive top-of-funnel growth through strategic utilization of paid ads, events, and other channels.
• Collaborate with Product Marketing team for our diverse portfolio of products.
• Align campaign planning and execution with Sales, Product, and GTM Operations.
• Evolve community marketing strategy, leveraging platforms such as our Forum, blog, and Discord.
• Own Marketing OKRs tied to lead generation, pipeline value, and campaign ROI.

Requirements

• 7+ years in B2B tech marketing, with at least 3 years managing product and growth marketing teams.
• Passion for Web 3/blockchain technology and its potential impact.
• Proven success leading full-funnel marketing programs from awareness through expansion.
• Experience owning pipeline targets across enterprise and self-serve revenue models.
• Strong background in product marketing, including GTM, messaging, and competitive positioning.
• Experience marketing technical or infrastructure products to developers or technical buyers.

Culture & Benefits

• Competitive compensation package.
• Prioritize attracting and retaining the best talent globally.
• Maintain a high-performing and flexible way of working.
• Committed to discussing compensation openly and honestly.