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AppQuantum
Work format
remote
Work type
fulltime
Region
cyprus
English
B2+
Grade
middle/senior
2 weeks ago

Marketing Producer / UA Producer

performance marketing user acquisition a/b testing budget management tableau power bi appsflyer adjust
#Vacancy #Gamedev #Producer #PerformanceMarketing #UserAcquisition

AppQuantum is an international mobile free-to-play game publisher.

We're seeking a performance-driven Marketing Producer / UA Producer (Video Networks & Incent) to become part of our team!

🎯 Key Responsibilities:

- Develop and optimize UA strategies for Video Networks (Applovin, Unity, Mintegral) and Incent channels (rewarded, playtime, CPE)
- Analyze channels deeply, leveraging algorithms, audience behavior, and optimization techniques
- Test hypotheses through A/B testing, evaluate results, and ensure data-driven decisions
- Manage budgets efficiently to maximize traffic acquisition based on KPIs
- Provide performance reports, analyze deviations, and adjust strategies accordingly
- Lead and mentor a UA team, fostering growth and collaboration
- Collaborate with cross-functional teams to align acquisition goals with company objectives
- Build automated reporting systems (Tableau, Power BI) for performance tracking
- Maintain and grow relationships with key partners for new opportunities

📚Skills, Knowledge & Expertise:

- 3+ years in mobile gaming performance marketing (Video Networks: Applovin, Unity, Mintegral; Incent: rewarded, playtime, CPE)
- Deep knowledge of monetization, retention, ARPU, and player behavior
- Expertise in marketing/product KPIs and campaign optimization
- Experience with BI tools (Tableau, Power BI) and MMP platforms (AppsFlyer, Adjust)
- Understanding of auction mechanics in Video and Incent platforms
- Proven team management and mentoring skills
- Skills in hypothesis testing and statistical analysis
- B2+ English proficiency
- Basic Python/R and SQL skills (nice to have)

Job Benefits:

- Flexible work environment: work remotely from home or in our office in Cyprus
- Paid holidays and sick leave to prioritize your health and well-being
- Competitive salary based on interview results and annual performance reviews
- Bonus system tied to the company's success and performance
- Opportunities to attend conferences, workshops, and meetups
- English classes
- Cool corporate parties and team-building events
- Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company
- Free lunches in our office: enjoy a pleasant time over a meal with your colleagues

📩 Feel free to contact -
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