Director, Audience Activation (AdTech)

TL;DR

Director, Audience Activation (AdTech): Leading sales initiatives for advanced advertising solutions with an accent on data enrichment, audience activation, and strategic agency partnerships. Focus on driving revenue growth, managing complex commercial negotiations, and serving as a subject matter expert for data-driven advertising strategies.

Location: Must be based in the US. Hybrid role requiring 1-2 days/week in the New York office.

Salary: $117,500 - $150,000 yearly

Company

hirify.global is a global leader in consumer intelligence, providing comprehensive insights into buying behavior and revealing pathways to growth through advanced analytics.

What you will do

• Identify and develop new business opportunities focused on audience activation and data enablement.
• Manage end-to-end customer engagement, including strategy, proposals, and contract negotiations.
• Lead advanced advertising presentations to agency holding companies and key stakeholders.
• Partner with internal product and marketing teams to inform audience development and go-to-market strategies.
• Act as a trusted advisor to clients by aligning audience solutions with their campaign objectives.
• Maintain CRM accuracy and manage internal sales revenue tracking processes.

Requirements

• Must reside in the US at the time of application.
• 5–10+ years of experience in sales or business development within ad tech or advanced advertising.
• Strong industry network across agency stakeholders, including programmatic and investment teams.
• Deep understanding of the audience data ecosystem, including planning, activation, and measurement.
• Proven ability to communicate the value of data-driven solutions to executive-level stakeholders.
• Bachelor’s degree required.

Nice to have

• Experience applying syndicated audience data to activation and planning.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Hands-on experience operating within ad agencies.

Culture & Benefits

• Comprehensive healthcare plan including medical, dental, and vision.
• 401(k) retirement plan with company matching.
• Flexible working environment with discretionary paid time off.
• Tuition reimbursement and LinkedIn Learning access.
• Employee Assistance Program (EAP) and volunteer time off.