Senior / Sales Manager (FHA)

TL;DR

Senior / Sales Manager (FHA): Driving revenue generation from new customers within FHA, Food & Hospitality Asia, with an accent on sourcing and closing leads, developing sponsorship-focused growth strategies, and expanding into new markets. Focus on building a high-quality Salesforce sales pipeline, managing first-show-cycle customer onboarding, and negotiating/handling objections to achieve new business targets.

Location: Bugis Junction Towers office (230 Victoria St, Singapore)

Company

Informa Markets, a division within hirify.global, creates global platforms for industries through branded events and year-round online marketplaces.

What you will do

• Generate new business revenue for FHA via booth, sponsorship/advertisement, and fully integrated packages across products and revenue streams.
• Source leads and close sales through customer relationship development, cold calling, industry event attendance, and market searching.
• Develop business development strategies with Event Directors to target new market sectors and regions, including market analysis and opportunity assessment.
• Collaborate with Exhibitor Marketing to create attraction campaigns that drive business development opportunities.
• Support on-site re-booking and manage newly acquired customers through their first show cycle, coordinating with Marketing/Brand/Event Operations as needed.
• Maintain sales pipeline and data quality in Salesforce, including contract information capture and sharing customer requirements with Sales Operations and event teams.

Requirements

• Bachelor’s degree (or equivalent business qualification).
• 5–8 years of sales experience, with at least 5 years in new business development.
• Proven B2B sales experience delivering revenue targets and managing relationships with international customers across regions and cultures.
• Demonstrated ability to generate leads, close sales, negotiate effectively, and handle customer objections.
• Ability to develop relationships at senior levels and manage high-value accounts, including cross-/up-selling.
• Required travel of approximately 40%.

Nice to have

• Experience with Salesforce CRM.
• MS Office proficiency.

Culture & Benefits

• Up to four days per year to volunteer with charity match funding.
• Annual leave plus a birthday leave day; chance to work from (almost!) anywhere for up to four weeks a year.
• Flexible personal benefits, including company-funded private medical cover.
• Wellbeing support via EAP assistance and mental health first aiders.
• Career development through bespoke training, mentoring platforms, and LinkedIn Learning access.

Hiring process

• Application review followed by interviews to assess sales experience, customer-facing skills, and fit for the FHA market.
• Final evaluation may include discussions around Salesforce/process adoption and ability to meet revenue targets.