Business Development Representative (SupplySide)

TL;DR

Business Development Representative (SupplySide): Building and qualifying the sales pipeline for B2B events as the first point of contact for prospective clients, with an accent on lead generation, CRM accuracy, and converting marketing-qualified leads into discovery meetings. Focus on cold outreach, targeted prospect research, and timely follow-up to meet daily, weekly, and monthly/quarterly performance targets.

Location: Phoenix, AZ, USA (in-person with flexibility to work from home or remotely)

Salary: $60,000–$70,000 + commission (based on experience)

Company

Informa Markets (a division within Informa) creates global B2B platforms and events, plus data and digital content that generate leads for industries.

What you will do

• Generate leads via cold calls and email campaigns, and qualify inbound leads from marketing, website inquiries, and trade shows.
• Research business opportunities and schedule discovery meetings.
• Maintain accurate lead and client data in Salesforce CRM, including tracking interactions, opportunities, and forecasts.
• Update and manage prospect contact information, create targeted prospect lists, and report lead performance metrics.
• Support sales managers with research and proposals; follow up on payments and resolve issues with Finance.
• Nurture early-stage prospects, run introductory calls, qualify opportunities, and transition leads to sales reps with follow-up schedules.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent working experience.
• 1–3 years of experience in sales, customer service, or business development (preferred).
• Strong verbal and written communication skills with professional phone presence.
• Comfortable with cold calling and email outreach; self-motivated and able to work autonomously.
• Proficiency in Microsoft Office Suite and familiarity with CRM platforms (Salesforce preferred).
• Ability to work in-person at the office or with customers/partners at least three days per week.

Culture & Benefits

• Hybrid flexibility: work from home or remotely when not collaborating in person (three days per week or more in-person).
• Up to four days per year to volunteer with charity match funding.
• Training and learning support, mentoring platforms, and access to LinkedIn Learning courses.
• PTO: 15 days initially, rising to 20 after three years and 25 after six years, plus national holidays and birthday leave.
• 401k match, health/vision/dental insurance, parental leave, and ESPP with at least 15% discount.
• Wellbeing support via EAP, mental health first aiders, and a wellness app.