Senior Business Development Executive (B2B Sales)

TL;DR

Senior Business Development Executive (B2B Sales): Generating revenue from new customers and expanding market presence for industry-branded events with an accent on lead sourcing, high-value account acquisition, and strategic market analysis. Focus on closing new business leads, optimizing sales pipelines via Salesforce, and managing the initial customer lifecycle.

Location: Based in Singapore (Bugis Junction Towers office)

Company

Informa Markets creates global platforms for industries, organizing over 500 large-scale branded events and providing digital content to support market transactions.

What you will do

• Generate revenue through sales of booths, sponsorships, and integrated packages to new customers.
• Source and close new business leads via cold calling, networking, and industry events.
• Develop business development strategies with Event Directors to target new market sectors and regions.
• Perform market analysis and opportunity assessments for brand and revenue growth.
• Manage newly acquired customers through their first show cycle to ensure a positive experience.
• Maintain sales pipeline data and contract information using Salesforce CRM.

Requirements

• University Bachelor's Degree in Business Management or a relevant field.
• Minimum 2 years of sales experience, including at least 1 year in new business development.
• Proven track record in B2B sales and delivering revenue targets.
• Experience managing relationships with international customers across various regions and cultures.
• Ability to negotiate effectively and proactively handle customer objections.

Nice to have

• Experience with Salesforce CRM.
• Proficiency in MS Office.

Culture & Benefits

• Career development through bespoke training, mentoring platforms, and LinkedIn Learning.
• Four days per year for volunteering with charity match funding.
• Annual leave plus a birthday leave day.
• Company-funded private medical cover and a flexible range of personal benefits.
• Wellbeing support through EAP assistance and mental health first aiders.
• Opportunity to work from almost anywhere for up to four weeks per year.