Manager, Sales Development (B2B Sales)

TL;DR

Manager, Sales Development (B2B Sales): Leading the SDR team within the SMB organization to build and convert pipeline with an accent on outbound and inbound qualification practices. Focus on coaching high-performing teams, optimizing lead conversion rates, and aligning Sales, Marketing, and Revenue Operations to drive high-quality opportunity creation.

Location: Hybrid in Chicago, Illinois, United States

Salary: $78,500 – $88,000 per year

Company

NIQ is the world’s leading consumer intelligence company, delivering comprehensive insights into consumer buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Lead, coach, and manage the daily activities of the SDR team to achieve individual and team performance targets.
• Develop messaging, playbooks, and enablement materials for persona-based outreach and consistent talk tracks.
• Monitor reporting and dashboards to identify bottlenecks and improve conversion rates and lead quality.
• Oversee the qualification of inbound inquiries and ensure clean handoffs to the Sales team based on fit.
• Collaborate with Marketing and Revenue Operations on campaigns and process improvements to increase pipeline.
• Provide ongoing skills development through call reviews and targeted training to strengthen product knowledge.

Requirements

• Bachelor’s degree.
• 5–8 years of team lead experience in B2B sales development, lead generation, or inside sales.
• Proficiency with sales technology such as Salesforce, Microsoft Dynamics, LinkedIn Sales Navigator, or ZoomInfo.
• Strong interpersonal skills with the ability to influence and collaborate across diverse stakeholders.
• Analytical mindset with the ability to derive actionable insights from performance data.
• Must be based in or able to work from the Chicago, IL office in a hybrid capacity.

Culture & Benefits

• Comprehensive healthcare plan including medical, dental, and vision.
• 401(k) retirement plan with company matching contributions.
• Flexible working environment with discretionary paid time off and 11 paid holidays.
• Tuition reimbursement and access to LinkedIn Learning.
• Employee Assistance Program (EAP) and volunteer time off.