Social Media & Performance Lead (iGaming)

TL;DR

Social Media & Performance Lead (iGaming): Developing and executing a bespoke SMM and performance marketing strategy for the Kenyan betting market with an accent on cultural localization and full-funnel paid campaigns. Focus on scaling brand dominance via Meta, Google Ads, and TikTok while ensuring strict adherence to gambling regulations.

Location: On-site in Nairobi, Kenya

Company

hirify.global is recruiting on behalf of a local partner to deliver data-driven solutions in the Kenyan digital landscape.

What you will do

• Develop and execute a tailored SMM strategy specifically for the Kenyan player profile.
• Create and oversee localized content that resonates with local trends, slang, and sporting passions.
• Plan and optimize full-funnel paid campaigns across Meta Ads Manager, Google Ads, and TikTok.
• Utilize Google Analytics, Tableau, and DV360 to run A/B tests and maximize ROI.
• Identify, recruit, and manage local influencers and external creative contractors.
• Ensure all assets and campaigns strictly adhere to Kenyan gambling advertising policies.

Requirements

• 3+ years of SMM experience specifically within the iGaming, Betting, or Online Casino industry.
• Deep, hands-on experience working within the Kenyan or broader African digital markets.
• Expert-level knowledge of Meta Ads Manager, Google Ads, and DV360.
• Proficiency in data visualization tools like Power BI or Tableau.
• Comprehensive understanding of local Kenyan gambling regulations and social media restrictions.
• Fluent English is a must; Swahili is a significant advantage.

Culture & Benefits

• High level of autonomy in spearheading strategy and execution.
• Opportunity to scale a brand from presence to dominance in the Kenyan market.
• Dynamic work environment at the intersection of entertainment, technology, and high-performance marketing.