Content Marketing Manager (Fintech)

TL;DR

Content Marketing Manager (Fintech): Drive content initiatives across blogs, social media, newsletters, and research publications to educate, engage, and convert audiences in digital finance with an accent on thought leadership and brand presence. Focus on developing editorial calendars, optimizing performance, and collaborating with teams to align content with business goals.

Location: Remote in Mexico

Company

Fast-paced innovative company in digital finance focused on emerging financial technologies like blockchain and cryptocurrency.

What you will do

• Own content marketing initiatives to drive traffic, engagement, lead generation, and customer retention.
• Develop and manage editorial calendar aligned with business goals and audience needs.
• Create, edit, and publish high-quality content across blogs, social media, newsletters, and digital channels.
• Collaborate with teams and partners to generate ideas, optimize content, and ensure brand consistency.
• Analyze performance metrics and implement strategies for audience growth and improvement.
• Manage creative resources including writers, designers, and agencies for on-time campaign delivery.
• Present strategies, results, and insights to leadership demonstrating business impact.

Requirements

• BA/BS or equivalent in Marketing, Communications, Journalism, or related fields.
• Proven experience creating content for digital platforms and growing social media audiences.
• Strong editorial skills for clear, engaging, accurate content.
• Proficiency with CMS like WordPress, analytics tools like Google Analytics, and social platforms.
• Excellent project management in fast-paced environments.
• Ability to analyze metrics and optimize for engagement and conversion.

Nice to have

• Interest in digital finance, blockchain, or cryptocurrency.

Culture & Benefits

• Competitive salary with performance incentives.
• Flexible remote-friendly work arrangements.
• Professional growth, mentorship, and career development opportunities.
• Collaborative supportive team environment.
• Learning initiatives including workshops and industry insights.
• Social and team-building activities online and in-person.