Senior Enterprise Abm Marketing Manager

TL;DR

Senior Enterprise Abm Marketing Manager (Marketing): Lead strategic development and execution of ABM-driven marketing initiatives for enterprise segment with an accent on AI-driven personalization, data-driven targeting, and pipeline growth. Focus on designing and scaling ABM programs, collaborating cross-functionally, and driving impactful campaigns aligned with enterprise sales objectives.

Location: Hybrid in Munich with remote work within the EU

Company

hirify.global is a leading German Workforce Management Software company with over 19 years of growth, listed on SDAX and TecDAX, and recognized for strong profitability and innovation in B2B SaaS.

What you will do

• Develop and own enterprise marketing strategy segments focused on Account-Based Marketing (ABM).
• Design and execute AI-driven personalized ABM campaigns for strategic accounts.
• Collaborate with sales, sales enablement, and SDR teams to align marketing with go-to-market priorities.
• Create tailored content and events using AI tools to engage decision-makers and influencers.
• Define, track, and report KPIs to measure and optimize ABM program effectiveness.
• Manage relationships with stakeholders to ensure seamless execution and innovation.

Requirements

• At least 7 years of B2B enterprise marketing experience, preferably in SaaS or technology.
• Proven expertise in developing and executing high-impact ABM strategies driving pipeline growth.
• Strong strategic planning, analytical skills, and data-driven decision-making focus.
• Ability to lead cross-functional initiatives and collaborate effectively with sales teams.
• Native-level German and business-fluent English (C1/C2) required.
• Degree in Marketing, Business, Communications, or related field.

Culture & Benefits

• Competitive rewards including profit-sharing and employee stock program.
• Structured onboarding and continuous leadership development with clear career paths.
• Flexible hybrid work culture with remote options within the EU and 30 days vacation.
• Engaging team environment with company events, retreats, and in-house barista.
• Health and wellbeing programs including check-ups and wellness memberships.
• Stable growth with 19+ years record-breaking revenue and certified Top Employer status.