TL;DR

Principal Product Manager (GenAI Advertising): Architecting and scaling a GenAI platform to autonomously design, execute, and optimize advertising campaigns for SMBs with an accent on prompt-driven experiences and outcome-based optimization. Focus on building proprietary GenAI decision systems and ensuring scalable cross-channel campaign orchestration.

Location: Onsite in Mountain View, California; Atlanta, Georgia; or New York, New York

Salary: $238,000 - $319,000 (Bay Area, CA); $232,500 - $314,500 (New York City, NY)

Company

%hirify_global% is a global financial technology platform powering prosperity for approximately 100 million customers worldwide with products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

Design a natural-language, prompt-driven experience for autonomous campaign creation and optimization.
Build the proprietary GenAI decision system that predicts, executes, and continuously optimizes campaign strategy.
Create autonomous systems for generating and refining ad copy, visuals, and targeting using AI feedback loops.
Architect a single cross-channel framework for fully automated campaign orchestration and reporting.
Collaborate with the Marketing Data Platform to design scalable AI/ML infrastructure.
Drive measurable business impact, including P&L inputs, by lowering CPA, improving ROAS, and increasing LTV through automation.

Requirements

12+ years of product management experience, with 5+ years in AdTech, Marketing Automation, or AI/ML-driven platforms.
Proven success building and shipping GenAI or autonomous optimization systems leveraging LLMs, diffusion models, or reinforcement learning.
Deep domain expertise in digital advertising ecosystems, ad APIs, targeting, and attribution.
Strong technical fluency in data architecture, model lifecycle management, and scalable ML/SLM systems.
Strategic leadership scope with the ability to set multi-year product strategy and align executive stakeholders.

Culture & Benefits

%hirify_global% provides a competitive compensation package with a strong pay for performance rewards approach.
This position will be eligible for a cash bonus, equity rewards, and benefits.
Workspaces and technology are always evolving to support collaboration, innovation, and spark creativity.