Customer Lifecycle Development Manager

TL;DR

Customer Lifecycle Development Manager: Driving customer engagement, retention, and upsell by developing and executing global lifecycle strategies with an accent on lifecycle communications, segmentation, and automation. Focus on designing scalable lifecycle programs internationally and balancing global strategy with local execution.

Location: Hybrid (Berlin, Dortmund, Germany)

Company

hirify.global is a leading European provider of online presence, cloud hosting, and digital marketing services with over 2 million customers and strong backing from investment partners.

What you will do

• Develop and execute global customer lifecycle management and development strategies aligned with group goals.
• Define and implement customer journeys, lifecycle communications, and personalized direct campaigns at scale.
• Lead segmentation, targeting, and automation to maximize ARR from SMB and agency customer profiles.
• Ensure CRM data quality and leverage insights to optimize campaigns and customer experience.
• Manage planning, reporting, analysis, and performance across markets, coaching local CRM specialists.
• Collaborate with product, sales, and brand teams to align lifecycle initiatives with global priorities.

Requirements

• Location: Hybrid in Berlin or Dortmund, Germany
• 7+ years experience in CRM, lifecycle marketing, or customer development, ideally in SaaS or hosting.
• Proven experience designing and scaling lifecycle programs internationally.
• Hands-on experience with automation, segmentation, and personalization.
• Strong analytical, project management, and stakeholder alignment skills.
• Expertise in CRM platforms, preferably HubSpot.
• Fluent English (written and spoken) required

Nice to have

• Background in subscription-based business models.

Culture & Benefits

• Agile management team with short decision-making paths.
• Permanent employment contract with flexible working hours and home office options.
• Support for company pension plan, JobRad leasing, and discounted sports club membership.
• Modern offices and regular cross-location team events.
• Focus on work-life balance and employee well-being.