Product Content Lead (AI)

TL;DR

Product Content Lead (AI): Leading the content roadmap and producing high-quality content for an AI-powered health coaching app with an accent on integrating content into product journeys and driving user activation, engagement, and retention. Focus on optimising content workflows, leveraging AI tools for production, and analysing performance with product metrics.

Location: Remote. Relocation to Cyprus is optional.

Salary: Competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options.

Company

hirify.global is an AI-powered health coaching app focused on weight loss and healthy lifestyles, recognized as a Best Virtual Coach and one of the Top 100 AI companies.

What you will do

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities.
• Partner closely with the Product Lead and cross-functional teams to integrate content seamlessly into the product.
• Produce and refine high-quality content yourself, including in-app articles, videos, scripts, and guides.
• Build and lead a high-performing product content organisation, including in-house specialists and a scalable network of freelancers.
• Create and optimise efficient workflows, editorial processes, QA systems, and documentation for content operations.
• Use advanced photo/video editing capabilities and AI-enhanced tools to scale production and increase quality.
• Lead short-form content strategy for in-app engagement, ensuring formats resonate across demographics.
• Review analytics and experimentation, define KPIs, build dashboards, and analyse performance trends with A/B tests.

Requirements

• 5+ years of experience in content strategy, content creation and production, working closely with consumer product leadership.
• 1-3+ years leading a content team or function in a digital consumer environment.
• Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue.
• Strong analytical skills, comfortable with dashboards, experimentation, and KPI setting to drive optimisation.
• Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows.
• Outstanding writing, editing, and storytelling abilities across various formats (in-app, visual, video, long-form, educational).

Nice to have

• Experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts.
• Experience in health, wellness, weight loss, habit formation, or coaching products.

Culture & Benefits

• Open-minded teams, a welcoming and inclusive company culture, and the opportunity to make a real difference with a game-changing health tech product.
• Competitive salary package based on your unique expertise, skillset, and impact on the product, plus stock options.
• Flexible working options including in-office, remote, and hybrid work opportunities.
• Provision of necessary equipment to be happy and productive.
• 21 days annual leave, plus bank holidays observed where you live.
• A premium Simple subscription.
• Flexible hours, with a focus on results over time spent at desk.